What Is Coaching?
According to International Coach Federation (ICF), coaching is: “Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”. While that’s very accurate, it can only be truly understood by the person who wrote it – aka a coach. We simply think of ourselves as trained professionals helping you identify your goals and develop an actionable plan to achieve them. Our coaching is different than consulting or mentoring because:
No agenda: We bring a fresh new perspective to every coaching partnership. Our only agenda is your success.
Powerful questions: In order to help you find the best solution, we ask you strategic and sometimes tough questions. We are certain that only you know what’s best for you. We just help you dig deep to find it.
Listen: We listen curiously more than we speak so that we can understand what you really want and why you want it.
Truth: We speak the truth, even if you will not like it. This can help you see your blind spot – part of you that you are unaware of but others are well aware of.
Accountability: We keep you honest and accountable. We believe that you can only achieve success if you say and do the same thing.
Results, results, results: Given our backgrounds as an engineer and a scientist, we are very results-oriented. Every coaching partnership we have is about a specific and measurable goal you are committed to achieving.
Confidential: We treat everything we discuss confidentially. Nobody will know that we work together. No ifs, no buts and definitely no exceptions.
For someone to consider coaching she needs to have a vision or a dream she must make happen. If you are happy living your life by default, you do not need a coach. However, if you are ambitious, if you demand more from life or if you are tired of just surviving and committed to thriving instead, coaching can definitely help you get there faster. A Manchester, Inc. research in 2001 demonstrated a six-fold return on investment from coaching. Another estimate according to Fortune magazine shows that monetary payoff from coaching an average return of more than six times the cost of coaching.
People who work with coaches are over-achievers. Because of coaching, they are not only more successful but they also enjoy greater fulfillment in life. Here are some successful people who may not need coaching but actively work or has worked with a coach: Bill Gates, Oprah Winfrey, Warren Buffett, Leonardo DiCaprio, Serena Williams, Nelson Mandela, and Bill Clinton.
What Coaching Is NOT?
If you made it this far in this article that means you know more about coaching than most people. It is still a foreign concept to many because people don’t talk about the fact that they work with a coach. It can be taken as a sign of weakness. This leads to misconceptions. We believe that the following are the most common ones: (taken from one of our previous blog posts “4 Misconceptions About Coaching”)
Misconception #1: Coaching is for underperformers: It’s actually quite the contrary. Underperformers are very unlikely to invest time, energy and money into coaching. People who seek coaching are usually over-achievers – CEOs, world-class athletes, and entrepreneurs. They choose to work with a coach because they know they can achieve their goals faster if they get professional help. Oprah Winfrey, Bill Clinton, Hugh Jackman, and Leonardo DiCaprio are just a few celebrities who have worked with life coaches. Do you think they are underperformers?
Misconception #2: Coaching is like therapy: Here is the definition of therapy, psychotherapy or counseling: “Treatment of psychological, emotional or behavior disorders for the purpose of modifying or removing existing symptoms.”. The goal of therapy is to diagnose a condition and then cure it. Therapy is usually about the past. Coaching, in contrast, assumes there is nothing wrong with you. It focuses on the present and the future and comes with accountability.
Misconception #3: Coaches are like consultants or mentors: Consultant/mentor comes in, shows you how to solve your problem and you are done! Unfortunately, since you were handed a solution, there is no growth. Plus, when someone tells you what to do, you will most likely resent them and will not follow through with the plan. A coach, on the other hand, comes with a fresh outside perspective. She asks you strategic questions that are designed to make you dig deep and seek your own solution. When you come up with your own plan, you are much more likely to implement it.
Misconception #4: Coaching is a spiritual process: While coaching requires self-discovery, it doesn’t involve any spirituality. Coaching is objective, practical and most importantly, result-driven. There is no need for incense, meditation or chanting.
We have 3 decades of combined experience working for the world’s most prestigious academic institutions and corporations (Berkeley National Labs, Apple, and Microsoft). We are also trained in the proprietary coaching techniques of Tony Robbins – the father of life coaching. We guide you to success by helping you clarify the followings and by holding accountable during your journey: (excerpt from one of our earlier posts “Coach Yourself with These 4 Questions”)
What do I want? What is the RESULT you desire? You should be very specific here. Saying “I want more money.” is too vague. Your mind cannot visualize it and because of that, it sits somewhere in your head like a distant wish which may or may not happen one day. “I want to retire with $1,000,000 in 20 years.” is more specific and therefore actionable.
Why do I want it? What is your PURPOSE? Why do you want to achieve this result? If your purpose is strong, you are more likely to achieve your result. In fact, if the result you are after is a must for you, you will find a way to get what you want. Imagine that you are diabetic and the doctor says “Unless you lose 40 pounds and stop drinking, you have less than a year to live.”. How likely would you be to lose weight and stop drinking? On the other hand, if you just want to lose a few pounds but you can still fit in your size-2 jeans, that would be another story.
What’s my massive action plan? Knowing your Result (what) and Purpose (why) serves as the foundation. Now, you can create a MASSIVE ACTION PLAN (how). If your foundation is strong enough, you will find the motivation to modify your plan until you get results. Back to our first example – retire with $1,000,000 in 20 years – you may need to get yourself a financial advisor to put together a plan for retirement.
Our passion is not only coaching but – more importantly – your struggle, your potential and ultimately your success. If you have a dream that you must make happen, schedule a FREE one-hour-long coaching session today by calling (800) 322-5610. In this session, we will assist you in defining your vision, setting goals and creating an action plan to achieve outstanding results.Book a Complimentary Coaching Call